The Challenge
To increase profitability, Dum Dash Biryani wanted to shift online customer demand away from high-commission third-party delivery apps to a direct, fast ordering experience built around local cravings.
Our Approach
We built a conversion-optimized dark-themed storefront featuring a unique 3D plate-spinning carousel, live filterable categories, a daily specials countdown banner, and direct WhatsApp-connected CTAs.
Key Features
WhatsApp Order Routing
Transfers user selections into clean, pre-filled WhatsApp messages for seamless checkout.
3D Interactive Plate Carousel
An interactive menu display that lets users spin and select Chicken, Mutton, Veg, or Paneer Dum Biryanis.
Chef's Specials Promotion
Features the limited daily 20 plates of Mutton Raan Biryani to create high urgency and interest.
Mobile-First Ordering
Optimized for speed and thumb-friendly checkout since over 80% of local delivery traffic comes from mobile.
Results & Impact
✓ Cut out third-party delivery commission fees by routing customers to direct WhatsApp ordering
✓ Delivered an incredibly immersive mobile-first visual experience
✓ Enhanced ordering efficiency for family packs and chef-exclusive dishes
Visual Showcase
"The plate-spinning carousel is a huge hit on mobile, and the direct WhatsApp order templates make delivering food so much faster. It's a complete win for our business."
Chef Vikram Sharma
Founder & Head Khansama
Let's Build Something Like This
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